$28.00
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Best for Blonde, Highlighted + White Hair.
A toning purple shampoo that neutralizes brassiness for an ashier, cooler blonde or white while boosting long-term hair health, hydration, and shine. Color-safe, sulfate-free and silicone-free.
- Ultra-Violet Pigments neutralize yellow and brassy tones for more brightness and shine.
- Hemisqualane is proven to reduce frizz, enhance color, reduce comb force and improve thermal protection.
- Vegan Keratin restores smoothness, boosts shine and tames frizz and flyaways without adding unwanted weight.
- Bond builder strengthens hair from the inside and reduces breakage with deep-penetrating technology.
- Triolein from microalgae boosts hydration, color and hair shaft protection.
Size: 2.15 oz
Powered by 360 Triflex Complex
Start with a Solid Understanding
Has your highlighted, blonde-colored, or white hair turned yellow or brassy over time? Totally normal and you are not alone. Whether your color personality is edgy or approachable, cool, or sweet - with yellowness or brass your hair goals will include neutralizing those unwanted tones with purple pigments for a brighter, more vibrant hair statement. Our purple shampoo will also help boost shine and protection by strengthening your internal hair fiber and by sealing and smoothing your outer hair cuticle layer.
Build a Strong Base
Our pro-biome triolein gets tresses on track by effectively cleaning your scalp to avoid buildup and follicle clogging, while moisturizing your skin to avoid irritation, itchiness, and flakes. Every strand benefits—thriving from root to tip.
Create Unbreakable Bonds
By making contact directly, you activate bond repair technology deep in your hair fiber, which results in smoother, shinier hair. Strengthens the internal hair structure up to 3 x compared to untreated hair.
Boost your hair's unique qualities This shampoo was specifically developed for blonde, white, and highlighted hair with clinically proven actives such as vegan keratin, hemisqualane, and ultra-violet pigments. Activated directly on your scalp and your hair with 5x the concentration of ingredients compared to luxury liquid shampoos - all with clean and planet-friendly ingredients and zero plastic and microplastics.
Wet hair and bar. Gently massage bar over hair and scalp to create luxurious lather, then work lather into scalp. Rinse well. Follow with conditioner as needed.
Drain and dry bar fully between uses and store in a dry place. At end of bar's life, put pieces into the included bonus shampoo bar savior bag and use fully without anything going to waste.
Bond builder
Clinically proven bond building technology. Strengthens the internal hair structure up to 3 x compared to untreated hair. Repairs damaged hair fibers and reduces breakage. Protects hair during chemical treatments. Helps hair color last longer.
Triolein
Nurtures a healthy scalp and hair biome. Helps keep the scalp hydrated and reduce water loss. Clinically proven to increase hair’s shine and luster, improve smoothness and significantly reduce frizz.
Vegan Keratin
restores smoothness, boosts shine and tames frizz and flyaways without extra weight.
Hemisqualane
29% frizz reduction, 30% reduction of wet combing energy; enhances color longevity, hair elasticity, and improves thermal protection.
Ultra-Violet Pigments
neutralize yellow and brassy tones for more brightness and shine.
Ingredients: Sodium Cocoyl Isethionate, Tapioca Starch, Aqua (Water), Sodium Methyl Cocoyl Taurate, Hydrogenated Starch Hydrolysate, Lavandula Angustifolia (Lavender) Flower Oil, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Triolein, Guar Hydroxypropyltrimonium Chloride, Linalool*, C13-15 Alkane (Plant-Derived), Anthemis Nobilis (Chamomile) Flower Oil, Hydrolyzed Vegetable Protein**, Ci 60730 (Ext D&C Violet 2), Geraniol*, Benzyl Alcohol***, Sodium Benzoate***, Potassium Sorbate*** * From Natural Essential Oils ** Vegan Keratin *** Below 0.005%
Free of sulfates, soap, silicones, synthetic fragrances, phthalates, DEA, artificial dyes, formaldehydes, phthalates, and parabens. Vegan, gluten-free, plastic-free and free of microplastics, cruelty-free. 100% recyclable no-plastic packaging.
Color-safe, pH optimized, and safe for use on chemically treated hair.
Includes shampoo bar bag made from organic, unbleached cotton.
