Exceeding industry standards for over 25 years.

Join us and our loyal fans on our mission to only create the safest plant based products to soothe, nourish, and smooth out life’s rough patches the green way: one baby, one kid, one family at a time. 

What began as one new mom's quest for a safe baby shampoo has grown into a beloved collection of more than 80 pediatrician and dermatologist-recommended hair and skin care products for babies, kids, and adults with sensitive skin.