Heretic Parfum's mission is to show the provocative side of naturals and the dirty side of clean. They believe that nature is incredibly sensual, so they work with these raw ingredients to create dynamic fragrances that explore the unpolished version of these plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact, resulting in a vastly different experience than what people are used to when wearing traditional synthetic perfumes.