Our purpose is to raise the standards for kids' cosmetics by always providing full-label transparency with the cleanest, safest, and most effective formulations, one product at a time. We believe in healthy skin, joyful kids, healthy life.
Knowing which products are safe for children is hard when we have no idea what's in them, with complex ingredient lists only adding to the confusion. Most kids' cosmetics are full of harmful toxins and questionable ingredients, even though sellers claim to be toxin-free or natural - self-proclaimed benefits rarely backed by science.
Clean ingredients, product safety certifications and label transparency should be the standard, especially for companies offering products for your children.
